This post is part of a series covering the performance focused SportTech companies. You can view the full interactive map with more than 50 startups here.
This landscape highlights how software, hardware and AI are reshaping the way athletes train, how coaches work, and how clubs operate.
Club Operations and Facility Management Software
What this category is about:
This category focuses on software used by sports organisations to run the business side. Includes registration, scheduling, payments, club management suites, facility booking and venue operations software.
Trends shaping this category:
- AI is beginning to automate a growing share of administrative work. Scheduling, communication, invoicing and support tasks start to be handled by AI agents, which reduces the operational burden on clubs and small organisations.
- Independent coaches and small academies increasingly rely on all in one platforms. These tools bundle registration, payments, messaging and training delivery so that coaches can run their business without juggling multiple apps.
- Clubs expect smoother digital workflows. Parents, athletes and staff want registration, booking and payments to feel as simple as consumer apps, which pushes vendors to modernise old legacy systems.
- As facilities adopt digital booking and occupancy tools, they gain better visibility on usage patterns. This helps optimise staffing, reduce unused capacity and improve the experience for members and visitors.
7 Startups Providing Club Operations and Facility Management Software
🇺🇸 US – 💸 Series B+
What they do:
- They provide a software suite that acts as an operating system for sports organisations and centralises athlete management, operations, communication and performance data.
- The platform covers roster management, recruiting, compliance, performance tracking, coaching tools, scheduling and daily logistics.
- It serves professional teams, collegiate athletic departments, Olympic programs and other organisations with complex coordination needs.
- Athletes and staff use a unified mobile and web app to manage schedules, messages, tasks and performance information in one place.
Company specificities:
- Their core strength is integration because many previously separate workflows such as operations, compliance and performance are brought together in a single environment.
- The suite is modular which allows organisations to adopt only the components they need or expand to a full end to end system over time.
- Advanced analytics and AI features support predictive insight for performance, injury risk and roster decisions.
- A large global client base gives the platform strong credibility and shows that it can scale across different levels of sport.
🇺🇸 US – 💰 Series A
What they do:
- They offer an AI driven sports operations engine that manages scheduling, tournament administration, logistics, registration, ticketing and travel for sports organisations.
- The platform supports professional leagues as well as youth and amateur tournaments which makes complex operational tasks easier at every level.
- Professional teams can use tools that coordinate training plans, daily schedules, travel arrangements and staff workflows.
- Youth and amateur organisers get a full event management environment with brackets, real time scoring, communication tools and travel coordination.
Company specificities:
- Their optimisation engine handles many operational constraints such as venue availability, travel time or rest periods which produces high quality schedules that would take days to create manually.
- The product scales from elite leagues to grassroots tournaments which is unusual in the sports tech space and broadens its market reach.
- A modular structure lets organisations adopt scheduling alone or expand to a complete operations suite including travel, ticketing or sponsorship tools.
- Strong recent funding momentum highlights growing adoption and supports further expansion into both professional and youth sports ecosystems.
🇪🇺 Europe – 🇸🇪 Swe – 💸 Series B+
What they do:
- They provide a club management platform that centralises administrative and organisational tasks for sports organisations.
- The system supports registrations, membership payments, scheduling, attendance tracking and event planning.
- Communication across teams and staff happens through in app messaging, shared calendars and unified notifications.
- Coaches and players can use tools for performance development such as video analysis, training stats, development plans and a library of drills.
Company specificities:
- The platform is all in one which removes the need for clubs to combine several separate tools for operations and development.
- Support for many different sports makes the solution adaptable to clubs with varied programmes.
- The combination of club level operations and individual player development creates a full service environment for both logistics and performance.
- Adoption by organisations from grassroots to professional levels shows that the product scales well across different club sizes.
🇨🇦 Can – 💰 Series A
What they do:
- They provide an all in one sports management platform for leagues, clubs, associations, tournaments and individual teams.
- The software supports registration, member and roster management, payment processing, scheduling and event sign ups.
- A team app helps coaches, players and parents share schedules, track attendance, communicate, and stay updated throughout the season.
- The platform also offers scorekeeping, statistics tracking, tournament tools and public facing pages for schedules and results.
Company specificities:
- The system works for a wide range of organisations and many different sports which makes it highly adaptable.
- Core features are free to use which reduces adoption barriers for youth clubs and community programmes.
- A unified administrative backend and team app streamline communication and scheduling which reduces the need for multiple separate tools.
- Convenience features such as online payments, custom registration forms and website creation help clubs manage operations with less manual work.
What they do:
- They offer a sports management platform for leagues, clubs, tournaments and events in one unified system.
- The software supports registration, roster and club management, scheduling, draws, live scores and rankings.
- Athletes and fans can browse tournaments, see fixtures, follow live results and access event information through a central marketplace.
- Organisers and federations can publish events, manage clubs and coaches and run full competition calendars from a single backend.
Company specificities:
- The platform can be white labelled so organisations can create a custom branded experience.
- Support for many types of sports makes the system versatile for both team and individual competitions.
- The built in marketplace increases tournament visibility which helps organisers reach more participants and grow their events.
- A full cycle environment connects administration, event management and public facing results which saves time and reduces tool fragmentation.
🇺🇸 US – 💵 Seed
What they do:
- They offer an all in one platform that helps sports coaches manage scheduling, clients, payments, communication and their online presence.
- Coaches can create a branded mobile app so athletes and parents have a dedicated place to book sessions, access content and stay informed.
- Virtual coaching tools let coaches build structured programs with videos, lessons and interactive elements for remote training.
- Video analysis features allow coaches to review clips, add comments and give detailed feedback on technique and performance.
Company specificities:
- The platform is designed for independent coaches and small coaching businesses which creates a tailored experience for their needs.
- Many administrative tasks are unified into one system which reduces friction and frees coaches to spend more time on training.
- The branded app option gives coaches a professional digital identity without needing technical skills.
- Growing interest from the market, supported by funding, shows momentum and positions the product as a modern operating system for coaching businesses.