21 Startups Building Athlete Performance and Training AI Tools

This post is part of a series covering the performance focused SportTech companies. You can view the full interactive map with more than 50 startups here.

This landscape highlights how software, hardware and AI are reshaping the way athletes train, how coaches work, and how clubs operate.

Athlete Performance and Training AI Powered Tools

this category covers products that help athletes train better, measure progress or enhance physical preparation. Includes tools for tracking workloads, analysing movements, planning training cycles and supporting recovery.

Trends shaping this category:

Computer vision and AI now make it possible to capture and analyse performance automatically. This brings motion tracking, workload measurement and biomechanical insights to a much broader audience, not just elite teams.
Amateurs increasingly access tools that mirror professional training sessions. AI driven insights help them plan sessions, adjust intensity, manage recovery and improve technique in ways that were once available only in high performance environments.
Personalised feedback becomes more precise as these tools generate more individual level data. Training plans, drills and recovery routines adapt in real time based on an athlete’s actual movement and effort.
Immersive training through VR and augmented reality is emerging, although it remains a niche. It shows promise for skill repetition and scenario based practice, but it is still unclear how far it will spread beyond early adopters.
The commoditization of personal trainers: With AI capable of creating personalized training plans, nutrition guidance and movement analysis, I’m curious to see what will happen to personal trainers, because their knowledge is basically getting commoditized. The job will probably still exist, but I have the feeling that it will concentrate around a group of star coaches who can manage hundreds or even thousands of clients through AI and computer vision and a myriad of smaller ones struggling to live out of it. I may be wrong on this one, but I have the impression that we’re going toward a “Youtube/Twitch” model where a few streamers/content creators make the majority of revenue, and the vast majority stay “micro creators”.

21 Startups Building Athlete Performance and Training AI Tools

HUDL

🇺🇸 US – PE Owned – Computer Vision – Hardware – Performance Analytics

What they do:

The platform combines video capture with analytics so teams and athletes can review games, study training sessions and understand performance trends.
Their product suite includes automated cameras, GPS devices and tracking tools that help monitor movement and physical load.
Coaching staff use the software to tag key actions, create visual feedback, annotate clips and share insights directly with players.
Many levels of sport rely on Hudl, from youth and high school programs to college teams and professional clubs.
The system also supports scouting and recruiting by giving organizations a structured way to evaluate player potential through video and data.

Company specificities:

A fully integrated ecosystem brings cameras, wearables, analytics and sharing tools into one unified platform.
The product scales across budgets and competition levels which makes it accessible to both small amateur teams and elite organizations.
Deep customization allows coaches to build tailored video breakdowns, overlay stats and merge data with footage for richer insight.
Broad multisport coverage gives schools and clubs one platform for many teams rather than separate tools for each discipline.

Jabbr

🇩🇰 Den – 💵 Seed – Combat Sport – Computer Vision – Performance Analytics

What they do:

The platform uses computer vision to turn combat sports footage into detailed performance metrics and structured fight analysis.
Their system identifies strikes, tracks movement, evaluates pressure and produces scoring insights that mirror patterns from judged rounds.
Fighters, coaches and gyms use it to review training sessions, refine technique and prepare strategy with clearer data.
A dedicated camera setup is available for users who want simple multi angle capture without complex gear.
The platform also supports highlight creation, live streaming and broadcast style production which helps clubs and promoters share fights more professionally.

Company specificities:

A purpose built AI engine focuses only on combat sports which gives the analysis higher accuracy than general sports tracking tools.
The combination of hardware and software creates a full stack experience that removes setup friction for smaller gyms and clubs.
Their scoring model introduces more transparency and consistency in a sport where judging can be subjective.

SportAI

🇪🇺 Europe – 🇳🇴 Nor – 💵 Seed – Performance Analytics – Racket Sports

What they do:

The platform analyzes video and motion from racket sports to deliver instant technique evaluations and detailed performance insights.
It converts simple footage from a phone or court camera into structured data on movement, shot patterns, positioning and biomechanical markers.
Coaches, clubs and broadcasters use the product to improve training, enhance commentary and tailor player development programs.
Automatic highlight extraction helps users create shareable clips and visual summaries without manual editing.
Advanced coaching insight becomes more accessible since the system brings pro-level analysis to a wider base of players.

Company specificities:

A hardware agnostic design allows the platform to work with many video sources which reduces adoption friction.
The product blends computer vision and biomechanical modelling to create accurate and objective technique analysis.
A strong focus on B2B customers makes it suitable for clubs, academies and broadcasters rather than casual consumers.
Flexible API and white label options let the technology integrate into existing camera networks or partner platforms at scale.

Swing Vision

🇺🇸 US – 💵 Seed – Performance Analytics – Racket Sports

What they do:

The app turns a single phone or tablet camera into a tool for automated shot tracking, match stats and video analysis for tennis and pickleball.
It records games or training sessions and creates a tagged timeline with rally breakdowns, shot types, ball speed and positioning data.
Automatic highlight creation and trimmed match videos save users from hours of manual editing.
When paired with compatible mounts or wearables, the system can offer ball tracking, line calling and richer live or post match analytics.
Both individual athletes and coaching teams use the platform to improve technique and understand performance patterns.

Company specificities:

A single camera setup delivers pro level analytics which keeps hardware costs low and makes the product widely accessible.
The technology blends computer vision and motion analysis to produce detailed insight usually available only to elite programs.
Automated video trimming and highlight generation create a smooth user experience focused on learning rather than editing.
The app adapts to many user profiles which allows casual players and competitive teams to benefit from the same underlying engine.

Winreality

🇺🇸 US – 🏦 PE Owned – Hardware – Immersive Training – Performance Analytics

What they do:

The platform uses virtual reality to recreate real game pitch speeds and trajectories for baseball and softball training.
Players swing with their own bat while wearing a VR headset which helps build timing, pitch recognition and decision making.
Training modules simulate many pitch types, velocities and release angles so athletes can practice against realistic opponents in a controlled space.
Immediate feedback provides metrics such as bat speed, contact point, swing path and projected hit quality.
The system is used by youth players, college programs and professional athletes who want high intensity training without needing a field or live pitching.

Company specificities:

VR enables game speed batting practice anywhere which removes the need for a pitcher or a full training facility.
The simulation engine draws from real pitch tracking data which creates lifelike pitching patterns and better training realism.
The feedback loop is data rich which allows players and coaches to track progress and compare performance over time.

Respo Vision

⚽️ Football – 🇪🇺 Europe – 🇵🇱 Pol – 💰 Series A – Computer Vision – Performance Analytics

What they do:

The company converts match video into detailed 3D tracking data for players and the ball which gives analysts a clear view of movement and game structure.
Their platform produces both raw coordinates and ready made tactical insights so clubs can study team behaviour, individual performance and match events.
Teams, leagues, broadcasters and media groups use the product for performance analysis, scouting, storytelling and enhanced match breakdowns.
The system works without wearables or multi camera setups since it can extract analytics directly from standard match footage.
Visual outputs include immersive 3D replays and digital twin reconstructions that enrich both coaching review and fan engagement.

Company specificities:

The core technology can extract full 3D skeletal tracking from a single camera feed which removes the need for expensive stadium installations.
A hardware agnostic design allows adoption across all competition levels from elite clubs to grassroots teams.
The company offers both raw data streams for advanced modelling and finished dashboards for immediate tactical analysis.
A strong focus on media and fan storytelling sets them apart as they blend deep performance analytics with broadcast grade visual experiences.

Vekta

🇪🇺 Europe – 🇫🇷 Fra – 🚲 Cycling – Performance Analytics

What they do:

The platform brings together data from wearables, sensors and training logs to give endurance athletes and coaches a unified performance view.
AI models detect intervals automatically, classify workouts and analyse power, pace, fatigue and long term training load.
Adaptive training zones update dynamically based on physiology driven models which creates more tailored guidance than simple averages.
Athletes can compare similar sessions or races over time to track progress, identify trends and refine preparation.
The system supports many endurance sports including running, cycling and swimming which gives multi sport users one place for analysis.

Company specificities:

Use of modern sport science concepts such as critical power modelling provides deeper insight than traditional fixed zone methods.
Automated classification and interval detection reduce manual data processing which saves coaches significant time.
A holistic view of performance and recovery emerges from combining output data with wellness and readiness indicators.
The product scales across profiles, serving individual athletes as well as coaches who manage entire training groups.

Playse

⚽️ Football – 🇪🇺 Europe – 🇫🇷 Fra – 💵 Seed – Marketplace

What they do:

The company provides football training sessions and camps for children and teenagers across multiple cities.
Parents use the platform to book single sessions or subscribe for regular training through a simple online interface.
Coaching is delivered by certified instructors who focus on technical skills, tactical awareness, agility and teamwork.
Sessions aim to support personal growth as well as sport development by encouraging confidence, enjoyment and social interaction.
Training welcomes beginners and more advanced young players which makes the service accessible beyond traditional club structures.

Company specificities:

A flexible booking model lets families choose between one off sessions or unlimited monthly training which suits many schedules.
The methodology blends football fundamentals with cognitive and social development rather than focusing only on performance.
A wide regional presence increases access to quality coaching for children regardless of where they live.
The emphasis on inclusivity positions Playse as a community oriented training provider rather than an elite academy.

zone 14

⚽️ Football – 🇦🇹 Aus – 💵 Seed – Computer Vision – Hardware – Performance Analytics

What they do:

The company provides an AI powered video system that records football matches and training sessions with a dedicated wide angle camera.
Their software tracks players and the ball automatically and produces physical and tactical metrics such as sprints, distances covered, high intensity actions, speed profiles and heat maps.
Coaches use the platform to tag key moments, annotate clips and structure feedback for players in a clear and visual way.
Live streaming and post match uploads allow clubs to share games with fans while also keeping full footage available for review.
The product serves youth clubs, amateur teams and professional academies that want structured analysis without expensive hardware or operators.

Company specificities:

Automated tracking removes the need for wearables or manual filming since a single fixed camera captures the full pitch.
Video and analytics are tightly linked which lets coaches see not only the metrics but also the exact context behind each action.
The solution combines recording, streaming, tracking, tagging and highlight generation in one integrated platform.
A lower cost of adoption makes advanced performance analysis accessible to clubs that usually lack the budget for multi camera or GPS systems.

myBodyPro

🇺🇸 US

What they do:

The platform builds personalised training programs for athletes and teams while adapting to individual schedules, goals and constraints.
Coaches use the system to plan workouts, monitor training load and track both physical and mental readiness in one place.
A broad exercise library covers strength, conditioning, mobility and recovery work which helps create structured training plans quickly.
The product scales from individual coaching up to full clubs or school programs and helps standardise training quality across groups.
Communication, scheduling and progress tracking features keep athletes and coaches aligned throughout the season.

Company specificities:

AI powered planning helps tailor sessions to athlete needs and reduces manual work for coaches.
The extensive exercise bank provides flexibility for custom programming as well as ready made routines.
Built in tools for managing coaching activity such as scheduling and client communication support both performance work and business operations.
The platform adapts to many sports and coaching setups which makes high quality training support accessible to teams of all sizes.

HITAI

🇪🇺 Europe – 🇬🇧 UK – Combat Sport – Computer Vision – Performance Analytics – PreSeed

What they do:

The platform converts regular fight or training videos into real time analytics for combat sports through computer vision.
It identifies strikes, movement patterns and power output without requiring any sensors or wearable devices.
Coaches, fighters and gyms use the insights to refine technique, track progress and make decisions based on objective data rather than intuition alone.
The system supports analysis for individual athletes or full teams which helps structure group training and comparison across sessions.
Broadcasters and event organizers can generate fight statistics and visual overlays to enrich viewer experience during live or recorded events.

Company specificities:

The technology works entirely from video which keeps setup simple and lowers the barrier for gyms or fighters with limited resources.
One platform serves training needs, team management and media production which makes it versatile across many use cases.
Real time detection enables immediate feedback and faster technical adjustments during practice.
A dedicated focus on combat sports ensures more accurate and relevant analysis than generic sports tracking tools.

Gamecam

🇪🇺 Europe – 🇸🇪 Swe – Computer Vision – Performance Analytics – Racket Sports

What they do:

The company provides an AI powered camera system for racket sports that captures matches in high resolution and turns them into structured performance analytics.
Their software tracks player and ball movement automatically and produces data on rallies, shot patterns and positioning without the need for wearables.
Automatic highlight creation and match summaries help users review games quickly without manual editing.
Clubs and facilities can livestream matches or offer recordings on demand which supports both fan engagement and coaching use cases.
The product aims to make advanced analysis easy to access even for smaller clubs and recreational players through a simple hardware setup.

Company specificities:

A single installed camera handles all tracking which keeps installation simple and reduces overall cost.
The platform unifies hardware, analytics and streaming services into one package which simplifies operations for clubs.
Automated metric generation and highlight detection give players and coaches instant value without extra work.
A broad target market that spans amateur users to competitive facilities shows flexibility and scalability across many levels of play.

Pulse

🇪🇺 Europe – 🇳🇱 Net – Performance Analytics – PreSeed

What they do:

The platform functions as a full athlete management system that tracks physical load, recovery, mental well being and overall readiness.
It gathers data on training, sleep, stress and fitness to create readiness and freshness indices for each athlete.
Coaches use the system to plan sessions, adjust workloads and make informed decisions about rest and performance preparation.
Each athlete receives personalised insights based on their own physiology and training history rather than generic averages.
Communication tools keep staff and athletes aligned by sharing progress, alerts and performance trends in a clear and structured way.

Company specificities:

A data driven and AI enhanced approach provides a complete picture of athlete condition instead of focusing on isolated metrics.
Coverage of both mental and physical health sets it apart from performance only platforms.
The product adapts to many team levels which allows use by amateur clubs, academies and elite squads.
Recognition in innovation awards strengthens credibility and signals market acceptance within professional sports environments.

Output

🇪🇺 Europe – 🇮🇪 Ire – 💪 Strength Training – 💵 Seed – Hardware – Performance Analytics

What they do:

The company offers a wearable based system that measures strength, power, speed, jump performance, mobility and other key athletic metrics.
Coaches use the platform to run testing sessions, monitor progress and assess readiness for training, competition or return to play.
Group testing features allow large teams or academies to assess many athletes quickly while keeping data organised in one place.
Instant feedback through dashboards, charts and comparisons helps guide training decisions, rehabilitation work and long term development plans.
The product supports varied use cases such as strength and conditioning, sports science profiling, rehab monitoring and youth development pathways.

Company specificities:

A single portable sensor can replace multiple traditional lab tools which reduces equipment cost and simplifies logistics.
A centralised software hub brings together all test results and training data which streamlines reporting and athlete management.
A wide catalogue of assessments allows coaches to tailor testing to different sports, levels and rehabilitation needs.
Integration options let organisations combine Output Sports data with other athlete management platforms for a more complete performance picture.

Perch

🇺🇸 US – 💪 Strength Training – 💵 Seed – Computer Vision – Hardware – Performance Analytics

What they do:

The company turns weight racks into smart training stations by using 3D cameras and computer vision to track every repetition during strength sessions.
The system measures velocity, power and movement quality in real time which helps athletes train with better intent and precision.
Coaches receive instant feedback and detailed performance data that allow them to adjust loads, spot fatigue and prevent injury.
Teams can run group sessions efficiently since the platform manages multiple athletes and stores their data in a unified environment.
Strength, conditioning and rehabilitation work becomes more structured and measurable which helps track long term progress.

Company specificities:

A camera based approach removes the need for wearables or additional athlete equipment which simplifies adoption.
The integrated hardware and software setup delivers high quality motion data directly in the weight room rather than needing a dedicated lab.
Real time velocity based insights give actionable information for each rep which makes training more effective and consistent.

Future

🇺🇸 US – 💸 Series B+ – Marketplace

What they do:

The service pairs each user with a dedicated personal coach who designs a training plan tailored to goals, schedule and available equipment.
Coaches update programs weekly and adjust workouts based on progress, travel or routine changes.
Clear audio and video guidance supports proper form and helps users follow sessions confidently on their own.
When connected to a smartwatch, training data syncs automatically which gives the coach real insight into effort, consistency and recovery.
The platform aims to offer structured coaching with full flexibility so users can train at home, in the gym or while traveling.

Company specificities:

A human-led model sits at the center which makes the experience feel personalised rather than driven by generic templates.
Training can happen anywhere which removes barriers linked to gym access or rigid equipment requirements.
Integration with wearables enables data driven coaching and better accountability over time.
Broad applicability across fitness levels and goals allows beginners and experienced athletes to receive tailored support.

Baseline Vision

🇮🇱 Isr – Computer Vision – Hardware – Performance Analytics – Racket Sports

What they do:

The company provides a portable camera system for tennis courts that automatically records matches and training sessions.
The product delivers instant on court analytics such as ball speed, net clearance, shot placement and player positioning which help players measure performance objectively.
After each session, users can review video replays in slow motion or frame by frame to study technique and rally patterns.
Gamified drills, challenge modes and real time line calling add an interactive layer that makes training more engaging.
The system serves players, coaches and clubs that want accessible performance tracking without complex installations.

Company specificities:

A quick setup portable device can be placed on court in seconds which avoids the need for permanent hardware.
The solution unifies recording, analytics and replay features in one package which simplifies the user experience.
Real time feedback and data driven metrics create a clear picture of progress and technical strengths or weaknesses.
A flexible design works for casual players, competitive amateurs and clubs, helping bring advanced analysis to a wider audience.

Wingfield

🇩🇪 Ger – 🇪🇺 Europe – Computer Vision – Hardware – Performance Analytics – Racket Sports

What they do:

The company equips tennis, padel and pickleball courts with AI powered cameras that record games and training sessions automatically.
The platform delivers both real time and post match analytics such as shot counts, rally patterns, ball tracking and movement data.
Players and coaches receive instant video replays, automated highlights and drill based training sessions with feedback.
The system supports casual play as well as competitive matches and can validate certain matches for official rating structures.
Clubs use the product to offer livestreaming, content creation and structured digital training environments for their members.

Company specificities:

Computer vision tracking replaces wearables and sensors which keeps the setup simple for players and facilities.
A modular product design allows clubs to start with basic recording and upgrade to advanced analytics at their own pace.
Gamified drills and real time scoring features make practice more engaging and give players immediate, objective feedback.
Integration with official rating systems connects recreational play with formal competitive structures in a unique way.

My Dart Coach

🇩🇪 Ger – 🇪🇺 Europe – 🎯 Darts – Computer Vision – Performance Analytics

What they do:

They offer an AI powered training app for dart players that creates personalised practice plans based on performance and progression.
The app delivers structured drills instead of simple score tracking so players work on specific weaknesses and skill areas.
It suits beginners who want guidance as well as advanced players who aim to refine technique and consistency.
A PRO version adds enhanced training tips, a cleaner practice environment and professional caller sounds.

Company specificities:

The adaptive training logic uses machine learning to adjust plans to each player which gives a more tailored experience than fixed training apps.
Scoring, analytics and training routines are combined in one place which simplifies practice workflows.
The app is flexible enough for casual hobbyists and competitive players which broadens its appeal.
The PRO upgrade creates a more professional practice feel which can help committed players structure long term improvement.

Mako

🇮🇪 Ire – 🏊‍♀️ Swimming – Computer Vision – Performance Analytics

What they do:

They offer an all in one coaching platform for swimming that centralises training plans, video analysis, athlete monitoring and performance tracking.
Coaches can build structured workouts using a dedicated session builder instead of spreadsheets.
Training and race videos can be uploaded for technique review with tagging, split analysis and side by side comparisons.
Athlete wellness, readiness and training load are tracked over time to guide coaching decisions and support long term development.

Company specificities:

The platform is purpose built for swimming by swimmers and coaches which gives it a tailored feature set that generic fitness tools cannot match.
Training plans, video review and athlete monitoring live in one ecosystem which removes the need for multiple disconnected apps.
It scales from individual coaches to large clubs with pricing and features that adapt to different team sizes and workflows.
Integrated readiness and wellness tracking supports more data informed coaching and reduces the risk of overtraining.

Kotcha

🇫🇷 Fra – 💵 Seed – Performance Analytics

What they do:

They provide an AI powered running coach aimed at athletes preparing for 10 km, half marathon and marathon distances.
The app creates weekly training plans that adapt to each runner’s performance, availability and progress instead of relying on fixed generic plans.
Users receive guidance on pacing, nutrition and recovery through a virtual coaching team inspired by elite training staff.
Before and after each run the app gives briefs and debriefs so runners understand intentions, effort levels and adjustments for future sessions.

Company specificities:

Their training philosophy is based on methods used by an elite marathon team which gives the coaching engine a strong high performance foundation.
Plans update dynamically when sessions are missed or conditions change which helps runners stay on track without overtraining.
The combination of AI, structured training logic and a virtual coaching staff creates an accessible alternative to personal coaching.
The app centralises coaching, analytics, nutrition advice and training support which reduces the need for multiple separate tools.